Strategy, materials and introductions for the raise and beyond it.
I work with founders across strategy, commercial development and fundraising, from shaping your business model and go-to-market approach to preparing investor materials and closing capital.
Fundraising
For founders preparing a round or partway through one. Take one of these or all of them, and the engagement is scoped to the gap.
Fundraising strategy
Round size, instrument, timeline and the order of conversations, built around your milestones rather than a generic raise template.
Valuation and financial model
A model built from your inputs with visible assumptions, sensitivity where it matters, and a valuation with a method you can defend in the room.
Pitch deck and investor materials
Positioning, structure and a slide by slide rewrite, plus the one pager and the follow up materials that go out after the meeting.
Market sizing and business case
Bottom up sizing you can source line by line, and a use of funds tied to the milestones that unlock your next round.
Investor targeting and introductions
A researched list of funds and angels matched to your stage, sector and cheque size, and warm introductions where I hold the relationship.
Data room and diligence prep
The documents diligence will ask for, organized the way investors actually work through them, ready before anyone asks.
Raising non-dilutive as well? I have supported more than $11M in grant funding and can point you at the right programs and review what you are submitting.
Commercial strategy and growth
For founders who need the business itself to be more fundable: clearer customers, a model that holds up, and partners who move it forward.
Go-to-market planning
Who you sell to first, through which channels and at what price, with the early numbers that show investors the plan is working.
Business model development
Revenue model, unit economics and the path to margin, shaped so the business scales and the story holds up in diligence.
Strategic partners and network
Connections with VCs, angels and strategic partners globally, made when there is a real fit on both sides.
Who I work with
Early-stage and growth startups, most often in the stretch from early traction to the first institutional round.
Stage
From early traction through closing the first institutional round, plus growth-stage companies sharpening their commercial strategy before the next one. No minimum or maximum on the size of the raise.
Sectors
Cleantech, deeptech, mining, consumer and SaaS. Deeptech and cleantech founders get particular value from the grant and non-dilutive side of the work.
Where
Based in Victoria, British Columbia, and working remotely with founders across North America.
How it works
Discovery call
A free 30 minute call. We go through your goals, where the raise stands, what is already built, and what is missing.
A scoped proposal
A written scope, a timeline and a flat fee for the work we agreed on, usually within two days. Hourly advisory is there when you only need a second set of eyes rather than a build.
An approach built for the raise
Some raises call for working sessions with you. Some call for me heads down in the material and back to you when it is ready. Some call for me speaking directly with your team. I set the approach based on what the raise needs and adjust it as things move.
Not sure which of these you need?
That is what the discovery call is for. Thirty minutes, free, and you leave knowing what to do next.